عنوان

Economics of strategy

111827363X

9781118273630

b566674

Economics of strategy

[Book]

David Besanko ...

6., [updated] ed

Hoboken, N.J.

Wiley

©2013.

xxii, 534 s. : illustrations

INTRODUCTION: STRATEGY AND ECONOMICS 1 ECONOMICS PRIMER: BASIC PRINCIPLES 9 PART ONE: FIRM BOUNDARIES 1 The Power of Principles: An Historical Perspective 41 2 The Horizontal Boundaries of the Firm 61 3 The Vertical Boundaries of the Firm 98 4 Integration and Its Alternatives 132 PART TWO: MARKET AND COMPETITIVE ANALYSIS 5 Competitors and Competition 165 6 Entry and Exit 196 7 Dynamics: Competing Across Time 226 8 Industry Analysis 258 PART THREE: STRATEGIC POSITION AND DYNAMICS 9 Strategic Positioning for Competitive Advantage 293 10 Information and Value Creation 333 11 Sustaining Competitive Advantage 363 PART FOUR: INTERNAL ORGANIZATION 12 Performance Measurement and Incentives 401 13 Strategy and Structure 437 14 Environment, Power, and Culture 470 GLOSSARY 501 NAME INDEX 511 SUBJECT INDEX 517

Företagsorganisation.

Managerial economics.

Strategic planning -- Economic aspects.

David Besanko ...

David Besanko

[Book]

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