the breakthrough discovery that aligns your business to your unique strengths
Joe Abraham
New York McGraw-Hill
2011
(xii, 260 p) ill.
Includes index
PART I: A New Way of Looking at EntrepreneurshipChapter 1. All Entrepreneurs Are Not the SameChapter 2. What's Your DNA?Chapter 3. Finding Your Place On the BOSI QuadrantPART II: Digging Into Your Entrepreneurial DNAChapter 4. "People Drive Me Nuts" - The Builder DNAChapter 5. "Who Cares, Let's Do It" - The Opportunist DNAChapter 6. "Three Cheers For the Tortoise" - The Specialist DNAChapter 7. "A Fish Out of Water" - The Innovator DNAPART III: Building Strategy Around Your Entrepreneurial DNAChapter 8. Creating Balance for the Builder Chapter 9. Leveraging the Power of Focus for the OpportunistChapter 10. Breaking Outside the Box with the SpecialistChapter 11. Equipping the Innovator For SuccessChapter 12. It's Time to Deploy Your New Game PlanAppendix A: The S.P.A.C.E. Marketing FunnelAppendix B: FAQ's