عنوان

Strategic Management.

9350435225

9789350435229

b558134

Strategic Management.

[Book]

M Jeyarathmm

2nd ed

New Delhi

Himalaya Pub. House

2008

(352 pages)

COVER; CONTENTS; The Strategic Management Process; Mission and Goals; Corporate Governance and Social Responsibility; External Environment; Porter's Five Forces Model and Strategic Group; Competitive Advantage : Resource- Capabilities and Core Competence; Internal Scanning: Organizational Analysis; Strategy Formulation: Situation Analysis; Strategy Formulation: Corporate Strategy; Strategy Formulation: At the Business Level; Strategy Formulation: Functional Strategy; Strategy in Global Environment; Building and Restructuring the Corporation; Strategic Choice and Balanced Score Card. Implemention of Strategy: Designing Organisational StructureDesigning Strategic Control Systems: Matching Control and Structure to Strategy; Matching Structure and Control to Strategy; Implementaion of Strategic Change: Politics, Power and Change; Techniques of Strategic Evaluation and Control; Strategic Issues in Managing Technology and Innovation; Strategic Issues in Entrepreneurial Ventures and Small Businesses; Strategic Issues in Not- For- Profit Organization; Role of Technology and Knowledge Management; Illustrative Case --;Robinhood; Cases.

The book incorporates copious examples from Indian business situation. The book has used charts, exhibits and tables appropriately to express large volume of data. Suitable reading materials are incorporated at the end of three chapters, which are published articles, by the author in strategic management to give in-depth knowledge in the subject. Two sets of questions are included at the end of each chapter to test the level of comprehension of learners. Each chapter is divided into different sections, which are logically sequenced. At the end, an explanatory note on the case study method and an illustrative case in included along with cases on Canara Bank, Coffee Board and ITC Ltd. PSPD. The syllabus and university questions of three universities are appended at the end thereby the students interest are taken care. The bibliography can help as a source of reference matter for further reading for students and researchers.

Management.

Strategic planning.

M Jeyarathmm

M Jeyarathmm

[Book]

Y