عنوان

Managing the football world cup

1349476706

9781349476701

b552353

Managing the football world cup

[Book]

edited by Stephen Frawley and Daryl Adair.

Basingstoke, Hampshire

Palgrave Macmillan

[2016] ©2014

x, 248 pages : illustrations ; 22 cm

Softcover reprint of the hardcover 1st edition 2004--title page verso.;Originally published: 2014.

1. Managing the World Cup: Managerial Dimensions; Stephen Frawley and Daryl Adair 2. Managing World Cup Legacy; John Horne 3. Using New Media to Engage Consumers at the Football World Cup; Adam Karg and Daniel Lock 4. Broadcasting the World Cup; Harry Arne Solberg and Chris Gratton 5. Ambush Marketing and the Football World Cup; Simon Chadwick, Ran Liu and Des Thwaites 6. The Challenge of Utilising World Cup Venues; Holger Preuss, Harry Arne Solberg and Jens Alm 7. World Cup Stadium Development and Sustainability; Les Street, Stephen Frawley and Sarah Cobourn 8. Beyond the Stadium: Football World Cup Fan Fests and Global Live Sites; Simone Eisenhauer, Daryl Adair and Tracy Taylor 9. Managing Transport at the Football World Cup; Eva Kassens-Noor 10. Managing Security at the World Cup; Kristine Toohey and Tracy Taylor 11. An Evaluation of the FIFA Governance Reform Process of 2011-2013; Roger Pielke, Jr. 12. Managing the World Cup: Future Research; Stephen Frawley and Daryl Adair

Management.

edited by Stephen Frawley and Daryl Adair.

Daryl Adair

Stephen Frawley

[Book]

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