عنوان

Strategic management :

1285184483

9781285184487

b551517

Strategic management :

[Book]

an integrated approach

Charles W.L. Hill, Gareth R. Jones, Melissa A. Schilling.

11th ed

Stamford, CT

Cengage Learning

2015, 2013.

1 volume (various pagings) . : color illustrations ; 26 cm

Part I: INTRODUCTION TO STRATEGIC MANAGEMENT. --;1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis. --;2. External Analysis: The Identification of Opportunities and Threats. --;Part II: THE NATURE OF COMPETITIVE ADVANTAGE. --;3. Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability. --;4. Building Competitive Advantage Through Functional-Level Strategy. --;Part III: STRATEGIES. --;5. Business-Level Strategy. --;6. Business-Level Strategy and the Industry Environment. --;7. Strategy and Technology. --;8. Strategy in the Global Environment. --;9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing. --;10. Corporate-Level Strategy: Related and Unrelated Diversification. --;Part IV: IMPLEMENTING STRATEGY. --;11. Corporate Performance, Governance, and Business Ethics. --;12. Implementing Strategy in Companies that Compete in a Single Industry. --;13. Implementing Strategy in Companies that Compete Across Industries and Countries.

Business planning -- United States -- Case studies.

Management -- United States -- Case studies.

Strategic planning -- United States -- Case studies.

Charles W.L. Hill, Gareth R. Jones, Melissa A. Schilling.

Charles W L Hill

Gareth R Jones

Melissa A Schilling

[Book]

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