Applications of Data Mining to Electronic Commerce
[Book]
edited by Ron Kohavi, Foster Provost.
Boston, MA
Springer US : Imprint : Springer
2001
(156 pages)
Applications of Data Mining to Electronic Commerce --;Personalization of Supermarket Product Recommendations --;Expert-Driven Validation of Rule-Based User Models in Personalization Applications --;Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising --;Data Mining for Measuring and Improving the Success of Web Sites --;E-commerce Recommendation Applications.
Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area.