عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
1855732440
9781855732445
b543415
Psychology of relationship banking :
[Book]
profiting from the psyche
James J. Lynch.
Abington, Cambridge
Gresham Books
1996
xi, 228 pages : illustrations ; 25 cm
The changing anatomy of banking relationships; The new realities of relationship banking; Rethinking the role of psychology in banking; Psychology of relationship banking; Client profit, the psychological approach; Mapping the corporate psyche; Renewing banking relationship skills; Profiting from sound relationships.
Jim Lynch's latest book focuses on one of the major threats to the banking industry - customer defection. This book is a guide to bankers and others in financial services on how to forge, renew or strengthen banking relationships.
Bank marketing -- Psychological aspects.
Banks and banking -- Customer services -- Psychological aspects.
Customer relations -- Psychological aspects.
James J. Lynch.
James J Lynch
مطالعه متن کتاب [Book]
Y
