عنوان
پدید آورنده
موضوع
رده
HF5429 .B933 2015
HF5429
.
B933
2015
کتابخانه
محل استقرار
1137476346
1137476354
1349501972
9781137476340
9781137476357
9781349501977
b542935
Coping with Retail Giants :
[Book]
Gaining an Edge Over Discounters
by A. Coskun Samli.
New York
Palgrave Macmillan US : Imprint : Palgrave Macmillan
2015
(XVIII, 209 pages :)
Machine generated contents note: --;Dedication --;Preface --;Acknowledgements --;About this Book --;Introduction --;1. Pre-opening Preparations --;2. Retail Marketing Strategy Development --;3. Fitting into Multi-Layered Retail Competition --;4. Major Trends in the Retailing Sector which Independents Must Know --;5. The Retail Evolution --;6. Capitalizing on Market Potentials --;7. Consumer Behavior and Retail Strategy --;Appendix to 7 The High Touch Effect --;8. Strategy Alternatives --;9. Developing Measuring, and Managing Store Image --;10. People are our Strength --;11. We Must Communicate with our Market --;12. Developing a Merchandise Mix --;13. Pricing Strategies --;14. Being Connected to a Supply Chain --;15. Store Performance Evaluation --;Postscript.
Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.
Business.
Entrepreneurship.
Marketing research.
HF5429
.
B933
2015
by A. Coskun Samli.
A Coskun Samli
مطالعه متن کتاب [Book]
Y
