عنوان
پدید آورنده
موضوع
رده
PN1991.5 S748 2011
PN1991
.
5
S748
2011
کتابخانه
محل استقرار
1742372074
9781742372075
b537787
Making radio :
[Book]
a practical guide to working in radio in the digital age
Steve Ahern.
3rd ed
Crows Nest, N.S.W.
Allen & Unwin
2011
1 volume
Previous edition: 2006.
1. A history of radio in Australia --;2. Digital radio in Australia --;3. Radio 2.0 in the digital age --;4. The studio --;5. Broadcast laws and regulations --;6. Radio announcing --;7. Presentation --;8. Interviewing --;9. Producing --;10. Copywriting --;11. Audio production --;12. News --;13. Talkback --;14. Research and promotions --;15. Radio sales --;16. Programming --;17. Torque Radio: the Radio feature --;18. Radio comedy --;19. The transmission chain.
A practical guide for learning how to make good radio in the era of Radio 2.0. It examines the key roles in radio: announcing, presenting, research, copywriting, producing, marketing and promotions. This edition reflects the impact of digital radio, including multi-platform delivery, listener databases, social media and online marketing.
Radio authorship.
Radio broadcasting.
Radio programs.
PN1991
.
5
S748
2011
Steve Ahern.
Steve Ahern
مطالعه متن کتاب [Book]
Y
