a PR manual for aesthetic plastic surgeons & professionals in cosmetic medicine
Tingy Simoes.
Boca Raton, Fla
CRC Press
2013
(120 Seiten) : Illustrationen
Botox Babylon. Why Talk to the Press? What Do We Mean by Public Relations (PR)? Reactive PR. Proactive PR. What Is Newsworthy? Knowing Your Audience. Tools of the Trade. Pitching to Journalists. Interview Techniques. Social Media. Conclusions.