عنوان

Predictably irrational :

0007256523

0007256531

006135323X

9780007256525

9780007256532

9780061353239

b535796

Predictably irrational :

[Book]

the hidden forces that shape our decisions /

Dan Ariely.

First edition.

New York, NY :

Harper,

[2008]

©2008

xxii, 280 pages :

illustrations ;

23 cm

Includes bibliographical references (pages 259-267) and index.

1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?

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An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

BRO-cust20080826-054

Consumer behavior.

Decision making.

Economics-- Psychological aspects.

Ariely, Dan.

20171012093555.0

[Book]

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