عنوان
پدید آورنده
موضوع
رده
HF5415.126 .N48 1999
HF5415
.
126
.
N48
1999
کتابخانه
محل استقرار
0070130701
0070580561
b535687
The new direct marketing :
[Book]
how to implement a profit-driven database marketing strategy /
David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.]
3rd ed
New York :
McGraw-Hill,
c1999
xx, 716 p. :
ill. ;
29 cm
Includes bibliographical references and index
Database management
Database marketing
Direct marketing-- Data processing
Direct marketing-- Statistical methods
Internet marketing
658
.
8/4
21
HF5415
.
126
.
N48
1999
Batra, Rajeev
David Shepard Associates
19990524131715.0
مطالعه متن کتاب [Book]
Y
