عنوان

Get content, get customers :

0071625747 (alk. paper)

9780071625746 (alk. paper)

b535498

Get content, get customers :

[Book]

turn prospects into buyers with content marketing /

Joe Pulizzi, Newt Barrett

New York :

McGraw-Hill,

c2009

xxii, 261 p. :

ill. ;

23 cm

Includes bibliographical references (p. 247) and index

The shift to content marketing -- Six reasons businesses are making the change to content marketing -- How to put content marketing to work -- How to develop a content marketing mindset, and a process to match, within your organization -- How to select the content types that best match your strategy -- Making great content happen -- Putting the "marketing" in content marketing -- Learning from smart marketers : best practices success stories -- Best practice success stories overview -- Yes, content marketing can make welding cool -- Creative content marketing enables a David to compete successfully against Goliaths -- Finally, a PR agency that understands both boomers and blogging! -- How to create a world-class web site for a superb nonprofit, without breaking the bank -- Solopreneur sagas : even microbusinesses make content marketing pay off -- Content marketing pays off on the bottom line in Australia -- You can trust Northern Trust to deploy a great content marketing strategy -- Leveraging content marketing to strengthen member and community relationships -- At Best Buy, it's all about strengthening customer relationships -- Using content marketing to accelerate the acceptance of a concept and a product -- Preserving the value of content -- ThomasNet : a content marketer's content marketer -- E-mail software provider teaches customers to market effectively -- U.K. law firm uses content marketing to build powerful new brand -- Rockwell Automation uses content marketing to be global, local, and cost-effective -- Putting the lessons into action -- Top 10 content marketing lessons learned from successful practitioners -- An in-depth case study : developing a content marketing strategy from start to finish -- Marketing survival

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The rules of marketing have changed. Today, savvy businesses are using compelling, target-driven content to create marketing messages that attract new customers and hold onto existing ones. This book shows marketing professionals step by step how to create and execute a content marketing strategy for virtually every company, regardless of size or industry. The authors explain how to choose the best medium for marketing the content, in print, blogs, web, newsletters, white papers, and more.--From publisher description

Customer services

Target marketing

Pulizzi, Joe

Barrett, Newt

20100126153736.0

[Book]

Y