how great design will make people love your company /
Robert Brunner and Stewart Emery ; with Russ Hall
Upper Saddle River, N.J. :
FT Press,
c2009
xviii, 236 p. ;
23 cm
Includes bibliographical references and index
Design matters -- Do you matter? -- How to matter -- Being design driven -- Your brand is not your logo -- Products as portals -- Your products and services are talking to people -- Building a design- driven culture