عنوان

Consuming angels :

پدید آورنده

Lori Anne Loeb

موضوع

Advertising-- Social aspects-- Great Britain-- History-- 19th century,Social values-- Great Britain-- History-- 19th century,Women consumers-- Great Britain-- History-- 19th century,Great Britain, Social conditions, 19th century, 0

رده

HF5813
.
G7

L63

1994

کتابخانه

کتابخانه مطالعات اسلامی به زبان های اروپایی

محل استقرار

استان: قم ـ شهر: قم

تماس با کتابخانه : 32910706-025

0195085965

9780195085969

b534517

Consuming angels :

[Book]

advertising and Victorian women /

Lori Anne Loeb

New York :

Oxford University Press,

1994

xii, 224 pages :

illustrations ;

25 cm

Includes bibliographical references (pages 203-218) and index

1. Victorian Consumer Culture -- 2. Commercial Interpretations of the Domestic Ideology -- 3. Progress in the Victorian Advertisement: Productive Engines and Consuming Conflagrations -- 4. Heroes for Sale -- 5. Anxiety in the Victorian Advertisement: Evangelical Forms and Material Deliverers -- 6. Community and the Individual -- 7. Social Emulation and Mass Consumption: Elitism or Material Democratization? -- 8. Conclusion

Since advertisements appealed to female as well as male consumers, Lori Anne Loeb argues that on some level these advertising images must have touched on the Victorian woman's perception of herself as a powerful force in the home. And she finds in the Victorian conception of heroism democratic aspirations that reveal the origins of the twentieth-century's democracy of consumption, a society held together by a shared culture of consumerism

Stylishly written and featuring a wealth of illustrations, Consuming Angels demonstrates how advertisements picked up hedonistic patterns in Victorian culture, glorified the culture's consumerism, and mythologized a middle-class life which offered prosperity for all

This richly researched book will appeal to historians, students, and anyone interested in examining the prominent role advertising played in reflecting and shaping Victorian social values and ideals

Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this angel picked up a popular magazine she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adventurers

Advertising-- Social aspects-- Great Britain-- History-- 19th century

Social values-- Great Britain-- History-- 19th century

Women consumers-- Great Britain-- History-- 19th century

Great Britain, Social conditions, 19th century

659

1/042/094109034

HF5813

L63

1994

Loeb, Lori Anne

20160712060130.0

[Book]

عنوان Consuming angels :

پدید آورنده Lori Anne Loeb

موضوع Advertising-- Social aspects-- Great Britain-- History-- 19th century,Social values-- Great Britain-- History-- 19th century,Women consumers-- Great Britain-- History-- 19th century,Great Britain, Social conditions, 19th century, 0

رده HF5813.G7 L63 1994

کتابخانه کتابخانه مطالعات اسلامی به زبان های اروپایی