عنوان
پدید آورنده
موضوع
رده
HD70.C6 W36 2007
HD70
.
C6
W36
2007
کتابخانه
محل استقرار
9780230013506 (cloth)
b533417
Marketing competences and strategic flexibility in China /
[Book]
Yonggui Wang and Richard Li-Hua
New York :
Palgrave Macmillan,
2007
xvi, 261 p. :
ill. ;
23 cm
Includes bibliographical references (p. 222-246) and indexes
Philosophical notion and framework -- Turbulent Chinese business environment -- Constructs and constituents of core competences -- A structured survey in Beijing, Tianjin and Shenzhen -- Creation of strategic flexibility and core competence
0
Corporate culture-- China
Industrial management-- China
China, Commerce
0
658
.
4/0120951
22
HD70
.
C6
W36
2007
Wang, Yonggui
Li-Hua, Richard,1958-
20070227000000.0
مطالعه متن کتاب [Book]
Y
