Palgrave Macmillan series in global public diplomacy
Includes bibliographical references and index
Introduction: China's search of soft power / Jian Wang -- The expansion of China's public diplomacy system / Ingrid d'Hooghe -- China's image projection and its impact / Hongying Wang -- China's international broadcasting: a case study of CCTV International / Xiaoling Zhang -- The evolving Chinese government spokesperson system / Ni Chen -- Chinese corporate diplomacy: Huawei's CSR discourse in Africa / Lu Tang and Hongmei Li -- National image management begins at home: imagining the new olympic citizen / Jeroen de Kloet, et. all -- Chinese diaspora, the internet, and the image of China: a case study of the Beijing olympic torch relay / Hongmei Li -- China's image management abroad, 1920s-1940s: origin, justification, and institutionalization / Yong Z. Volz -- Itching the scratches on our minds: American college students read and re-evaluate China / Judy Polumbaum