عنوان
پدید آورنده
موضوع
رده
HD57.7 .F356 2011
HD57
.
7
.
F356
2011
کتابخانه
محل استقرار
0470494522
9780470494523
b529213
The power of framing :
[Book]
creating the language of leadership /
Gail T. Fairhurst
San Francisco :
Jossey-Bass,
2010
2010, ©2011
xxi, 266 pages ;
25 cm
The Jossey-Bass Business & management series
Revised edition of: The art of framing
Includes bibliographical references (pages 239-2550 and index
The reality of framing -- The skill of framing -- The science of framing -- The art of framing -- The emotion of framing -- The ethics of framing -- The leadership context of framing -- The applications of framing
0
"This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethics and the history of research on framing. The author offers a better understanding of the subject, a diagnostic instrument, current research on the unconscious learning process, dramatic examples of framing applications, updated examples throughout. It explores its current popularity of framing in media studies, decision making, and multi-party conflicts"--
Communication in management
Interpersonal communication
Leadership
658
.
4/092014
22
HD57
.
7
.
F356
2011
Fairhurst, Gail Theus,1951-
Fairhurst, Gail Theus,1951-
20151110010958.0
مطالعه متن کتاب [Book]
Y
