عنوان
پدید آورنده
موضوع
رده
HF5415.32 .P43 2011
HF5415
.
32
.
P43
2011
کتابخانه
محل استقرار
0470928441
9780470928448
b529140
Pre-commerce :
[Book]
how companies and customers are transforming business together /
Bob Pearson with Dan Zehr
1st ed
San Francisco :
Jossey-Bass,
[2011]
©2011
x, 310 pages :
illustrations,
24 cm
Includes bibliographical references and index
The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started
0
Consumer behavior
Customer relations-- Technological innovations
Internet marketing
Social media-- Economic aspects
658
.
8/12
22
HF5415
.
32
.
P43
2011
Pearson, Bob,1962-
Zehr, Dan
20110616185951.0
rda
مطالعه متن کتاب [Book]
Y
