عنوان

Effective internal communication /

0749439483

b526207

Effective internal communication /

[Book]

Lyn Smith with Pamela Mounter

Sterling, VA :

Kogan Page [in association with] Chartered Institute of Public Relations,

2005

xiv, 226 p. :

ill. ;

24 cm

PR in practice series

Includes bibliographical references (p. 216-218) and index

Setting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the internal communication function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face to face -- The creative aspects : writing, editing and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communication : the future

0

Communication in management

Public relations

Smith, Lyn

Mounter, Pamela

20051003021403.0

[Book]

Y