عنوان
پدید آورنده
موضوع
رده
HF5415.5 .C6625 2004
HF5415
.
5
.
C6625
2004
کتابخانه
محل استقرار
0749442921
b526206
Consumer insight :
[Book]
how to use data and market research to get closer to your customer /
[edited by] Merlin Stone, Alison Bond & Bryan Foss
Sterling, Va. :
Kogan Page,
c2004
xv, 288 p. :
ill. ;
24 cm
Market research in practice
Includes bibliographical references and index
Introduction -- What is database marketing? -- Using the database -- How customer care and database marketing use customer insight -- Customer relationship management (CRM) -- Consumer insight and market research -- Analysing consumer data to get insight -- Using consumer insight in developing and retaining consumers -- Sharing consumer insight - partnerships and loyalty schemes -- Privacy, risk, and good and bad consumers -- Consumer insight systems -- Organizing and managing consumer insight
0
Customer relations-- Management
Database marketing
Marketing research
HF5415
.
5
.
C6625
2004
Bond, Alison
Foss, Bryan
Stone, Merlin,1948-
20050406042825.0
مطالعه متن کتاب [Book]
Y
