A bid to succeed -- Bidding for public sector contracts -- Tendering for the private sector -- Bidding for research funding -- Pre-qualifying for tender opportunities -- Deciding to bid -- Analysing the bid specification -- Managing the bid -- Talking to the client -- Bidding in partnership -- Thinking the work through -- Developing and writing the bid -- Explaining approach and methodology -- Focusing on contract management -- Defining outcomes and deliverables -- Communicating added value -- Presenting CVS -- Describing professional experience -- Making good use of graphics -- Stating your price -- Producing and submitting the bid -- Understanding how clients evaluate tenders -- Presentations to clients -- Do your own tender auditing -- Twelve true stories