عنوان
پدید آورنده
موضوع
رده
HV41.2 .W3788 2004
HV41
.
2
.
W3788
2004
کتابخانه
محل استقرار
0787964298 (alk. paper)
b525141
Revolution in the mailbox :
[Book]
your guide to successful direct mail fundraising /
Mal Warwick
1st ed
San Francisco :
Jossey-Bass,
c2004
xxvi, 325 p. :
ill. ;
25 cm
Includes bibliographical references (p. 317) and index
The strategic uses of direct mail -- Selecting your audience -- Preparing your test mailing -- Anatomy of a direct mail fundraising package -- Premiums and other involvement devices -- Building your donor base -- Maximizing donor value -- Annual giving and membership programs -- Monthly giving -- High-dollar annual giving clubs -- The many uses of the telephone -- Legacy giving -- Thank-yous, welcome packages, and cultivation mailings -- Mastering the new media mix -- Twelve trends for a new century -- The union of concerned scientists, 1999-2003
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مطالعه متن کتاب [Book]
Y
