how today's best-run companies are achieving economic, social, and environmental success-and how you can too /
Andrew W. Savitz and Karl Weber.
1st ed.
San Francisco, CA :
Jossey-Bass,
c2006.
xvi, 300 p. :
ill. ;
24 cm.
Includes bibliographical references (p. 265-281) and index.
Selling Hershey: a business fable for our times -- The sustainability sweet spot: how to achieve long-term business success -- The age of accountability -- Business responds -- Embracing accountability -- The backlash against sustainability -- Renewing the Penobscot: "a more productive use of capital" -- Where do you stand today? your self-assessment -- Shaping your sustainability strategy -- Launching your sustainability program -- Managing stakeholder engagement -- Dealing with special stakeholder challenges -- Measuring and reporting your progress -- Creating a culture of sustainability -- Epilogue: the future of sustainability.
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Charts the rise of sustainability within the business world and shows how and why financial success increasingly goes hand in hand with social and environmental achievement.