Includes bibliographical references (pages 129-147) and index
Introduction: Thomas A. Sebeok and the Science of Signs -- 1. The Study of Signs. A Biological Approach to the Study of Signs. Messages. The Sign. Signs and 'Reality' -- 2. Six Species of Signs. General Features of Signs. Six Species of Signs. Signal. Symptom. Icon. Index. Symbol. Name. On the Being, Behaving, and Becoming of Signs -- 3. Symptom Signs. The Meaning of Symptom. The Peircean View. Symptoms and the Medical Origins of Semiotics. Interpreting Symptoms -- 4. Indexical Signs. Indexicality. Features of Indexicality. Manifestations of Indexicality. The Study of Indexicality -- 5. Iconic Signs. Iconicity. The Incidence of Iconicity. Features of Iconicity. The Study of Iconicity -- 6. Fetish Signs. The Origin of Fetishism as 'Deviation'. The Fetish in Psychology and Sexology. The Fetish in Semiotics -- 7. Language Signs. The Study of the Verbal Sign. Verbal and Non-verbal Signing -- 8. Language as a Primary Modelling System? Modelling System. Uexkull's Model Revisited. Language as a Modelling System