عنوان
پدید آورنده
موضوع
رده
HD59.6.U6 G78 2002
HD59
.
6
.
U6
G78
2002
کتابخانه
محل استقرار
0805818170
0805818189
9780805818178
9780805818185
b524177
Excellent public relations and effective organizations :
[Book]
a study of communication management in three countries /
Larissa A. Grunig, James E. Grunig, David M. Dozier
Mahwah, N.J. :
Lawrence Erlbaum,
2002
xiii, 653 pages :
illustrations ;
24 cm
LEA's communication series
Includes bibliographical references and indexes
"This volume defines public relations as a management function and its role in strategic management, then develops a comprehensive theory of communication management. Covering such topics as models of public relations, public relations roles, employee communication, and activism, Excellent Public Relations and Effective Organizations puts forth new theoretical approaches to PR study, and provides through treatment of the full range of factors that lead to excellence in public relations."
"This volume is intended for public relations scholars, applied researchers, students, and informed professionals who know the value of research in developing the public relations profession. It will be appropriate for advanced undergraduate and graduate courses in public relations management and communication management."--Jacket
"This volume provides the definitive analysis of findings from the groundbreaking Excellence Study - the comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Updating the general theory of the management role of public relations and its value to an organization, researchers Larissa A. Grunig, James E. Grunig, and David M. Dozier present both quantitative and qualitative research results from their 15-year study of 300 organizations in the United States, Canada, and the United Kingdom, providing additional details and statistical analyses beyond the scope of previously published reports."
Excellent public relations and effective organizations.
Corporations-- Public relations-- Canada
Corporations-- Public relations-- Great Britain
Corporations-- Public relations-- United States
Entreprises - Relations publiques - Canada
Entreprises - Relations publiques - États-Unis
Entreprises - Relations publiques - Grande-Bretagne
659
.
2/85
21
HD59
.
6
.
U6
G78
2002
Grunig, Larissa A
Dozier, David M
Grunig, James E
20160712070947.0
مطالعه متن کتاب [Book]
Y
