عنوان

Is military advertising effective? :

0833033417

b521987

Is military advertising effective? :

[Book]

an estimation methodology and applications to recruiting in the 1980s and 1990s /

James N. Dertouzos, Steven Garber

Santa Monica, Calif. :

Rand,

2003

xvii, 95 p. :

ill. ;

23 cm

"Prepared for the Office of the Secretary of Defense."

"RAND, National Defense Research Institute."

Includes bibliographical references

Advertising-- United States-- Evaluation

United States, Armed Forces, Recruiting, enlistment, etc

355

2/23/097309048

UB323

D44

2003

Dertouzos, James N.,1950-

Garber, Steven,1950-

National Defense Research Institute (U.S.)

Rand Corporation

20030812121145.0

[Book]