عنوان
پدید آورنده
موضوع
رده
HF5415.55 .J66 2003
HF5415
.
55
.
J66
2003
کتابخانه
محل استقرار
1403901716
9781403901712
b519614
Retail therapy :
[Book]
making strategic relationships work /
Rob Jones with Dan Murphy
New York :
Palgrave Macmillan,
[2003]
©2003
viii, 200 pages ;
24 cm
Includes bibliographical references and index
"Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach."--Jacket
Marketing-- Management
Relationship marketing
Retail trade-- Management
658
.
8/7
21
HF5415
.
55
.
J66
2003
Jones, Rob,1964-
Murphy, Dan,1961-
20160712071502.0
مطالعه متن کتاب [Book]
Y
