عنوان
پدید آورنده
موضوع
رده
HF5415.32 .F687 2007
HF5415
.
32
.
F687
2007
کتابخانه
محل استقرار
9781403998620 (hbk.)
b519548
Explaining consumer choice /
[Book]
Gordon R. Foxall
Basingstoke :
Palgrave Macmillan,
2007
xii, 256 p. :
ill. ;
23 cm
Includes bibliographical references (p. 236-249) and index
List of figures, tables and exhibits -- Preface -- Acknowledgments -- PART I. FOUNDATIONS. Consumer behavior analysis -- What is intentionality? -- Intentionality and mind. -- PART II. KINDS OF CONTEXTUAL PSYCHOLOGY. Intentional psychologies -- Contextual psychology (1): intentional behavior -- Contextual psychology (2): super-personal cognitive psychology. -- PART III. BEHAVIORAL ECONOMICS. Hernstein : matching and melioration -- Rachlin : teleological behaviorism -- Ainslie : picoeconomics. -- PART IV. EXPLAINING CONSUMER CHOICE. Everyday consumer choice -- Consumer initiation and imitation -- What kind of explanation? -- References -- Index
0
Consumer behavior
Consumers-- Attitudes
Consumers' preferences
HF5415
.
32
HF5415
.
32
.
F687
2007
.
F687
2007
Foxall, G. R
20071207160738.0
مطالعه متن کتاب [Book]
Y
