Information communication technologies and emerging business strategies /
[Book]
[edited by] Shenja van der Graaf, Yuichi Washida
Hershey, PA :
Idea Group Pub. (an imprint of Idea Group),
c2007
xv, 316 p. :
ill. ;
26 cm
Includes bibliographical references and index
"This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by publisher