عنوان
پدید آورنده
موضوع
رده
HF5415.13 .H347 2008
HF5415
.
13
.
H347
2008
کتابخانه
محل استقرار
1847200079 (hbk.)
9781847200075 (hbk.)
b515189
Handbook on brand and experience management /
[Book]
edited by Bernd Schmitt and David L. Rogers
Cheltenham :
Edward Elgar,
c2008
x, 315 p. :
ill. ;
25 cm
Includes bibliographical references and index
Brand name products-- Management
Branding (Marketing)
658
.
827
22
HF5415
.
13
.
H347
2008
Rogers, David L.,1970-
Schmitt, Bernd
20090715072939.0
مطالعه متن کتاب [Book]
Y
