عنوان
پدید آورنده
موضوع
رده
PN171.O55 M38 2010
PN171
.
O55
M38
2010
کتابخانه
محل استقرار
0137048254
9780137048250
0137004206
9780137004201
b511053
Audience, relevance, and search
[Book]
targeting Web audiences with relevant content /
James Mathewson, Frank Donatone, Cynthia Fishel
[Upper Saddle River, N.J. :
IBM Press,
c2010]
1 online resource (vii, 140 p.) :
ill
Cover title
Description based on print version record
Includes bibliographical references (p. 136-140)
Writing for Web users mimics writing for search engines -- How the Web medium has evolved from its print origins -- Writing relevant content for the Web audience -- Discovering and using popular keywords -- Engaging with Web visitors through more targeted search referrals -- Developing an optimized site architecture -- Gaining credibility through pagerank -- Capturing social- and rich-media opportunities -- Measuring Web effectiveness
0
Safari Books Online
CL0500000062
Audience, relevance, and search
9780137004201
Internet marketing
Internet users
Online authorship
Web search engines
Web sites-- Design
Web usage mining
PN171
.
O55
M38
2010
Mathewson, James,1963-
Donatone, Frank
Fishel, Cynthia
Ohio Library and Information Network
20100405103238.0
مطالعه متن کتاب [Book]
Y
