Includes bibliographical references (p. 631-637) and index
The green plant -- Describing and identifying plants -- The soil -- Plant growth regulators -- Plant reproduction -- Plant injuries and their control -- Floral design -- The interior use of plants -- Landscape design -- Installing landscape plants -- Maintaining landscape plants -- Special training techniques for plants -- Turf : selection, establishment, and maintenance -- Techniques of plant propagation -- The floriculture industry -- The nursery industry -- The landscape industry -- Specialized and nontraditional careers -- Greenhouses and other growing structures -- Greenhouse production techniques -- Nursery production techniques -- Beginning and promoting an ornamental horticulture business -- Human relations : personnel management and customer sales -- Business communications -- Recordkeeping, pricing, and determining profit -- Ornamental horticulture in the age of technology -- Total quality management
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Ornamental Horticulture: Science, Operations, and Management is a comprehensive introduction to the art and science of ornamental horticulture. This book provides balanced coverage of the different elements integral to this field, including the science of ornamental horticulture, crop production, craftsmanship, and business management skills. Ornamental Horticulture offers readers a realistic view of the business skills required to be successful in this growing field, while also giving them the chance to develop their own creativity.--COVER