عنوان
پدید آورنده
موضوع
رده
HF5415.123 .S65 2011
HF5415
.
123
.
S65
2011
کتابخانه
محل استقرار
0749461934
0749461942
9780749461935
9780749461942
b500948
Marketing communications :
[Book]
integrating offline and online with social media /
PR Smith & Ze Zook.
5th ed.
Philadelphia, PA :
Kogan Page,
2011.
xviii, 483 p. ;
25 cm.
Includes index.
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
0
Communication in marketing.
658
.
8/02
22
HF5415
.
123
.
S65
2011
Smith, P. R., (Paul Russell),1957-
Zook, Ze.
20111102133558.0
مطالعه متن کتاب [Book]
Y
