عنوان

Modeling markets :

1493920863

9781493920860

9781493920853

dltt

Modeling markets :

[Book]

analyzing marketing phenomena and improving marketing decision making /

Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels

1 online resource.

International series in quantitative marketing

Includes bibliographical references and index

Marketing-- Management-- Decision making-- Mathematical models.

Marketing-- Mathematical models.

BUS-- 041000

BUS-- 042000

BUS-- 082000

BUS-- 085000

658

8/02

HF5415

135

Leeflang, P. S. H.,1946-

Bijmolt, Tammo H. A., (Tammo Hendrik Anthonie),1967-

Pauwels, Koen H.

Wieringa, Jaap E.

Ohio Library and Information Network.

20201222093349.0

[Book]

270410