a storytelling field guide for innovators and meaning makers /
David Hutchens
1 online resource.
The learning fables series
Includes index
Includes bibliographical references and index
Part I. Fundamentals -- Part II. Branching out
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This book offers any leader a guide for finding, telling, and drawing value from their organization's unique stories. With this practical guide, storytelling can become a powerful managerial asset in your management toolbox. Hutchens reveals which stories are the right ones to tell and clearly shows how stories can bring employees, customers, and other partners together. Filled with illustrative examples and helpful templates, this innovative road map explains how stories can connect with your company's most urgent initiatives such as change management, knowledge management, culture and identity, engagement, branding, innovation, attracting talent, articulating vision and purpose, generating marketplace support, and more. --
OverDrive, Inc.
7F21D857-967E-4248-944D-84867D6505B9
Circle of the 9 muses : a storytelling field guide for innovators and meaning makers.