عنوان

Strategic social media :

1118556941

111937068X

9781118556948

9781119370680

1118556844

9781119259190

dltt

Strategic social media :

[Book]

from marketing to social change /

L. Meghan Mahoney and Tang Tang.

1 online resource (360 pages)

Includes bibliographical references and index

Social Media in Convergence. Understanding Social Media and Social Behavior Change -- Information Diffusion -- Establishing Community -- Mobilizing Your Audience -- Social Media Users and Messages. Transforming Audiences into Users -- Active Within Structures -- Best Practices for Social Media Engagement -- Mobile Marketing and Location-based Applications -- Social Media Marketing and Business Models. Reconsidering the Long Tail -- Social Media Business Models -- Social Media Marketing Strategies -- Evaluating Social Media Marketing -- Marketing for Social Good. Social Media and Health Campaigns -- Social Media and Civic Engagement -- Communication for Development -- Social Media and Entertainment-Education -- Social Media for Social and Behavior Change. Integrating Old with New -- Social Media for Social Behavior Change -- Arguing for a General Framework for Social Media Scholarship -- The Future of Social Media

0

MIL

956229

Internet marketing.

Social media.

User-generated content.

Mahoney, L. Meghan.

Tang, Tang, (Writer on social media)

Ohio Library and Information Network.

20161115075051.3

rda

[Book]

Y