عنوان
پدید آورنده
موضوع
رده
HF1025
HF1025
کتابخانه
محل استقرار
1118556275
1118556313
1118556399
9781118556276
9781118556313
9781118556399
1118556380
1118556399
1118556402
9781118556382
9781118556405
dltt
Origination :
[Book]
the geographies of brands and branding /
Andy Pike
1 online resource.
RGS-IBG book series
Includes bibliographical references and index
The Geographies of Brands and Branding -- Origination -- 'Local' Origination... Newcastle Brown Ale -- 'National' Origination... Burberry -- 'Global' Origination... Apple -- Territorial Development
0
'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl
OverDrive, Inc.
Safari Books Online
9282AB7F-AE0A-41EA-BB86-47F3A92E83FB
CL0500000593
Origination : The Geographies of Brands and Branding
9781118556405
Branding (Marketing)
Commercial geography.
Brand name products.
Branding (Marketing)
Globalization.
Marketing.
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
658
.
8/27
23
HF1025
Pike, Andy,1968-
Ohio Library and Information Network.
20160603080630.6
pn
مطالعه متن کتاب [Book]
Y
