A cloudy forecast -- Does the cloud matter? -- Cloud strategy -- Challenging convention -- What is a cloud? -- Strategy and value -- When, and when not, to use the cloud -- Demand dilemma -- Capacity conundrum -- Significance of scale -- More is less -- Hybrids -- Fallibility of forecasting -- Money value of time -- Peak performance -- Million-dollar microsecond -- Paralle universe -- Shortcuts to success -- Location, location, location -- Dispersion dilemma -- Platform and software services -- Availability -- Lazy, hazy, crazy -- Cloud patterns -- What's next for cloud?