winning the competitive game by changing the rules /
Andreas Buchholz, Wolfram Wördemann and Ned Wiley
xiii, 206 pages ;
24 cm
"Based on a German work entitled Speilstrategien [sic] im Business: die Regeln des Wettbewerbs verändern by Andreas Buchholz and Wolfram Wördemann, copyright Campus Verlag 2008"--T.p. verso
Includes index
The surprising limitation of the world's number one business strategy -- It's time to think radically about growth -- First game strategy : redefining the measures of performance -- Second game strategy : reshaping the market landscape -- Third game strategy : restaging the competitive confrontation -- Fourth game strategy : taking the game to the next level -- How your business can profit from game strategy -- After the game