edited by Michael Gallagher, Michael Marsh and Paul Mitchell
xxxv, 276 pages :
illustrations, maps, portraits ;
23 cm
Includes bibliographical references and index
The background to the election / Gary Murphy -- Campaign strategies / Stephen Collins -- Candidate selection : more democratic or more centrally controlled? / Yvonne Galligan -- The candidates' perspective / Seán Fleming [and others] -- Stability and turmoil : analysis of the results / Michael Gallagher -- What decided the election? / John Garry [and others] -- Voter turnout in 2002 and beyond / Pat Lyons and Richard Sinnott -- Why the opinion polls got it wrong in 2002 / Gail McElroy and Michael Marsh -- The media and the campaign / Heinz Brandenburg and Jacqueline Hayden -- The subterranean election of the Seanad / Michael Gallagher and Liam Weeks -- Government formation in 2002 : 'You can have any kind of government as long as it's Fianna Fáil' / Paul Mitchell -- The election and the party system / John Coakley
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This in-depth study of the Irish general election sets out the context of the campaign, assesses the impact of the political parties' marketing strategies, and presents first-hand candidate campaign diaries