عنوان
پدید آورنده
موضوع
رده
HF5823 F54 2010eb
HF5823
F54
2010eb
کتابخانه
محل استقرار
0191576611
0191614270
9780191576614
9780191614279
0191777552
9780191777554
9780199568925
dltt
Advertising :
[Book]
a very short introduction /
Winston Fletcher
1 online resource (140 pages) :
illustrations
Very short introductions ;
234
Includes bibliographical references and index
What does advertising do? -- How the advertising industry is structured -- Advertisers: the paymasters -- The media: blowing the advertisers' trumpets -- The creative agencies: creating new campaigns -- The media agencies: spending the clients' money -- Research, research, research -- The good, the bad, and the ugly -- The role of advertising in society
0
Advertising is riddled with myths & misunderstandings. It is believed to be both immensely powerful yet immensely wasteful to increase economic prosperity & to be morally questionable. Neither its historic origins nor its modern operations are well understood. This introduction will tell the truth about how advertising works
OverDrive, Inc.
FC334C2E-990A-4D39-AA3F-82DA475F2D5D
Advertising.
9780199568925
Advertising.
BUS-- 002000
659
.
1
22
HF5823
F54
2010eb
Fletcher, Winston.
Ohio Library and Information Network.
20180705084347.0
rda
مطالعه متن کتاب [Book]
Y
