عنوان
پدید آورنده
موضوع
رده
HD45 .Z33 2011
HD45
.
Z33
2011
کتابخانه
محل استقرار
1283469812
3834933384
3834970425
9781283469814
9783834933386
9783834970428
9783834933386
dltt
An integrative approach to innovation management :
[Book]
patterns of companies' innovation orientation and customer responses to product program innovativeness /
Nicolas Zacharias ; with a foreword by Ruth Stock-Homburg
1 online resource (xvii, 97 pages)
Gabler research
Includes bibliographical references
Diss.-- Technische Universität Darmstadt, 2011
Despite the critical role that managers ascribe to innovation, the high failure rates of newly introduced products indicate that success is difficult to achieve. Nicolas Zacharias addresses this challenge using an integrative approach that deals with the complex organizational antecedents and the customer-related outcomes of product program innovativeness. In his empirical analyses with data from B2B companies, he identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages
Springer
978-3-8349-3338-6
9783834933386
Technological innovations-- Management
BUS087000
KJMV6
PDG
658
.
4/062
23
HD45
.
Z33
2011
Zacharias, Nicolas
20170726082040.0
pn
مطالعه متن کتاب [Book]
Y
