Includes bibliographical references (pages 242-243) and indexes.
The adventure and the art : the obscure origins of a revolution -- Dynasty : in which William Caslon makes Britain the type centre of the world -- Garamuddle : when is a sixteenth-century typeface not a sixteenth-century typeface? -- The maverick tendency : the type and strange afterlife of John Baskerville -- 'Hideous Italians' : thicks, thins, and the rise of advertising type -- American spring : creating the modern age -- An awful beauty : the private press movement -- Under fire : Frederic Goudy, type star -- Going underground : Edward Johnston's letters for London -- The doves and the serpent : Stanley Morison and the Wardes -- Dangerous passions : radical European typography in the inter-war years -- Leper messiah : Gill semi-light, Gill heavy -- Europe after the rain : rebirth and twilight -- Two ghosts : forgotten technologies from the dustbin of history -- Motorway madness : David Kindersley and the great road sign ruckus -- A company man : Herb Lubalin and the International Typeface Corporation -- The twenty-six soldiers : fiddling with the format -- New gods : Neville Brody and the designer decade -- Revolution again : liberating the letter -- Typocalypse.
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"Type: The Secret History of Letters tells its story for the first time, treating typography as a hidden measure of our history. From the tempestuous debate about its beginnings in the fifteenth century, to the invention of our most contemporary lettering, Simon Loxley, with the skill of a novelist, tells of the people and events behind our letters. How did Johann Gutenberg, in late 1438, come to think of printing? Does Baskerville have anything to do with Sherlock Holmes? Why did the Nazis re-invent Blackletter? What is a Zapf?"--Jacket.