1. Art entrepreneurship: an introduction / Mikael Scherdin and Ivo Zander -- 2. Artist entrepreneurs / Katja Lindquist -- 3. The new and the challenge of the market or the non-instrumental function of creation / Maria Bonnafous-Boucher, Raphael Cuir and Marc Partouche -- 4. Opportunity revelation: cogitative powers of the brain / Mikael Scherdin -- 5. Inviting the unexpected: entrepreneurship and the arts / Stefan Meisiek and Stefan Haefliger -- 6. Innovation processes: experience drawn from the creation of Dalhalla / Per Frankelius -- 7. Distant relations: art practice in a global culture / Morten Sondergaard -- 8. Art and entrepreneurship, apart and together / Daved Barry -- 9. Emerging themes and new research openings / Mikael Scherdin and Ivo Zander