عنوان
پدید آورنده
موضوع
رده
LB2847 .C37 2011
LB2847
.
C37
2011
کتابخانه
محل استقرار
160709598X (electronic)
1607096242 (cloth : alk. paper)
1607096250 (pbk. : alk. paper)
9781607095989 (electronic)
9781607096245 (cloth : alk. paper)
9781607096252 (pbk. : alk. paper)
dltt
Marketing 101 :
[Book]
how smart schools get and keep community support /
Susan Rovezzi Carroll and David J. Carroll
vii, 160 pages :
illustrations ;
26 cm
"Published in Partnership with National School Public Relations Association."
Rev. ed. of: How smart schools get and keep community support, 1994
Includes bibliographical references
The stage is set for a new way of thinking -- The problems and the solution -- Education has customers, too -- Doing your demographic homework -- Developing information bases for smart schools -- Image matters whether we like it or not -- Your public school database is a marketing gold mine -- Using program evaluation as a marketing tool -- Getting your message to the public through marketing communications -- Marketing communications strategies -- Passing a school referendum: a savvy mix of politics and marketing -- Putting marketing to work in smart schools -- Appendix: high school student attitude and behavior survey tool
0
Community and school-- United States
Schools-- Public relations-- United States
Schools-- United States-- Marketing
659
.
2/9371
22
LB2847
.
C37
2011
Carroll, Susan Rovezzi
Carroll, David J.,1953-
Carroll, Susan Rovezzi.
National School Public Relations Association
20160712082754.0
مطالعه متن کتاب [Book]
Y
