how your customers have changed and what to do about it /
Chip R. Bell, John R. Patterson
San Francisco :
Berrett-Koehler Publishers,
c2011
vii, 248 p. :
ill. ;
22 cm
Includes bibliographical references (p. 233-235) and index
Pt. 1. The situation -- pt. 2. The resolution -- pt. 3. Suggestions for partnering with customers
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Customers today are picky, fickle, and vocal, and all about me vain. They now have an enormous variety of services and products to choose from, with unprecedented access to information and reviews