عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
(text)
1402574436
1402574444
dltt
UC033
Recorded Books
The masters of enterprise
VL
American business history and the people who made it /
H.W. Brands
Prince Frederick, MD :
Recorded Books,
p2003
7 sound discs :
digital ;
4 3/4 in. +
1 course guide (80 p. : ill. (some col.), ports. ; 22 cm.)
Modern scholar
"14 lectures, 7 compact discs"--Container
At head of container title: Recorded Books presents
Compact disc
Course guide includes bibliographical references
Lectures delivered by Professor H.W. Brands, Texas A & M University
Lecture 1. The business of America -- Lecture 2. John Jacob Astor: from furs to real estate -- Lecture 3. Cyrus McCormick: the business of agriculture -- Lecture 4. Cornelius Vanderbilt and Jay Gould: speculating on America -- Lecture 5. Andrew Carnegie and John D. Rockefeller: an obsession for efficiency -- Lecture 6. J.P. Morgan: the triumph of the money man -- Lecture 7. Henry Ford and Alfred P. Sloan: capturing the dream -- Lecture 8. Walt Disney: the business of fantasy -- Lecture 9. Robert Woodruff: as American as Coke -- Lecture 10. Ray Kroc: the industrialization of eating -- Lecture 11. Sam Walton: will the real Uncle Sam please stand up? -- Lecture 12. Mary Kay Ash: what do women want? -- Lecture 13. Andrew Grove and Bill Gates: Intel (and Microsoft) inside -- Lecture 14. The past and future of American business
0
Examines the lives and careers of successful men and women who seized the opportunities offered by the American economy
American business history and the people who made it
Business enterprises-- United States, Case studies
Businesspeople-- United States, Biography
Entrepreneurship-- United States, Case studies
Industrialists-- United States, Biography
Brands, H. W
20040831122931.0
مطالعه متن کتاب VL
Y
