عنوان

The strategy and tactics of pricing :

1292023236

9781292023236

dltt

The strategy and tactics of pricing :

[Book]

a guide to growing more profitably /

Nagle, Hogan, Zale

5th ed

ii, 312 pages :

illustrations ;

28 cm

Includes bibliographical references and index

Strategic pricing : coordinating the drivers of profitability -- Value creation : the source of pricing advantage -- Price structure : tactics for pricing differently across segments -- Price and value communication : strategies to influence willingness-to-pay -- Pricing policy : managing expectations to improve price realization -- Price level : setting the right price for sustainable profit -- Ficancial analysis: pricing for profit -- Pricing over the product life cycle : adapting strategy in an evolving market -- Pricing strategy implemention : embedding strategic pricing in the organization -- Costs : how should they affect pricing decisions? -- Competition : managing conflict thoughtfully -- Ethics and the law : understanding the constraints on pricing

0

Marketing-- Decision making

Pricing

Nagle, Thomas T.,1951-

Hogan, John E.,Ph. D

Zale, Joseph

20140116113156.0

rda

[Book]

Y