عنوان
پدید آورنده
موضوع
رده
H61.26
H61
.
26
کتابخانه
محل استقرار
1118763505 (electronic bk.)
1118763521 (electronic bk.)
9781118763506 (electronic bk.)
9781118763520 (electronic bk.)
1118763513
9781118763513
9781119941774 (pbk.)
dltt
Online panel research :
[Book]
a data quality perspective /
editors Mario Callegaro, Reg Baker, Jelke Bethlehem, Anja S. Goritz, Jon A. Krosnick, Paul J. Lavrakas
1407
1 online resource (xxix, 477 pages).
Wiley series in survey methodology
Includes bibliographical references and index
Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data. This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online samples. It describes some of the best empirically-based research on what has become a very important yet controversial met
Online panel research.
9781119941774
Internet research.
Marketing research-- Methodology.
Panel analysis.
Social sciences-- Methodology.
REF-- 018000
001
.
4/33
23
H61
.
26
Callegaro, Mario
Ohio Library and Information Network.
20140611152201.0
rda
مطالعه متن کتاب [Book]
Y
